We lift women up
At IPSU, we believe every woman has incredible potential to make an impact in the world, in their own unique way. Our mission is to give every woman the confidence to accomplish whatever she
sets her mind to.
We're also paraben free
and sulphate free
No animal testing,
12+ hour wear
Long lasting formulas
that last all day
Infused with coconut oil for gorgeously moisturized lips
Yes you CAN have both matte and moisturized! Unlike other matte liquid lipsticks out there, IPSU formulas don't dry your lips out. In fact quite the opposite - your lips stay deliciously smooth and nourished all day. Who says you can't have it all? (definitely not us!)
Stays all day, so you can
slay all day
When you're climbing the career ladder, confidence is the key to success. And when you're walking into a meeting, the last thing you need is to worry about whether your lipstick has smudged.
IPSU is your secret weapon. We develop long lasting formulas with high quality ingredients that feel gorgeous on your lips and last for hours.