Long-lasting, non-drying, waterproof and smudge resistant.
Get ready for full coverage, intense pigment and a matte finish in an easy to apply creamy liquid lipstick. One sweep delivers vibrant long-wearing color that lasts alllll day.
Hey beautiful. Just a heads up, IPSU is vegan, cruelty free, sulphate free and paraben free. These luscious liquid matte lipsticks glide on smooooothly thanks to our unique long-lasting formula containing coconut oil and vitamin E. XOXO
What #IPSUbabes are saying...
Liquid lipsticks are usually too drying for my chapped lips but IPSU is the opposite. They make my lips feel great.
Ashley B, NYC
Finally a lipstick that doesn't bleed into my upper liplines! This stays put perfectly - thanks IPSU ❤️
Jenny, Boston
I only had to top it up once the entire day (after eating tacos for lunch), the color still looked great when i got home!
Jess Lee, San Francisco
Beauty Editors' Pick
Featured product
OMG!
Regular price
$22.00
Sale price
$22.00
OMG SOUND THE ALARM - A BADASS BABE IS HEADING YOUR WAY! The brightest pink in our collection, you're guaranteed to turn heads in this epic intense vibrant shade.
* Creamy matte full coverage liquid lipstick
* Long-lasting colour stays in place for up to 12 hours
* Enriched with coconut oil and vitamin E for ultra-nourishment
* Smudge proof, water resistant and weightless formula.