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"The best matte liquid lipstick ever, i'm obsessed!"

Smudge-proof, moisturizing matte liquid lipstick that stay all day

SHOP THE COLLECTION

Creamy MATTE liquid lipsticks

Long-lasting, non-drying, waterproof and smudge resistant.

Get ready for full coverage, intense pigment and a matte finish in an easy to apply creamy liquid lipstick. One sweep delivers vibrant long-wearing color that lasts alllll day. 

See all colours

ooh la la : look at the nudes!

  • Slay The Day
    $22.00
    $22.00
  • In The Buff
    $22.00
    $22.00
  • Let's Get Married
    $22.00
    $22.00
  • Gossip
    $22.00
    $22.00
  • Bae
    $22.00
    $22.00

100% good (and gorgeous)

Hey beautiful. Just a heads up, IPSU is vegan, cruelty free, sulphate free and paraben free. These luscious liquid matte lipsticks glide on smooooothly thanks to our unique long-lasting formula containing coconut oil and vitamin E. XOXO

What #IPSUbabes are saying...

Liquid lipsticks are usually too drying for my chapped lips but IPSU is the opposite. They make my lips feel great.

Ashley B, NYC

Finally a lipstick that doesn't bleed into my upper liplines! This stays put perfectly - thanks IPSU ❤️

Jenny, Boston

I only had to top it up once the entire day (after eating tacos for lunch), the color still looked great when i got home!

Jess Lee, San Francisco

Beauty Editors' Pick

OMG!
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OMG!

OMG!

$22.00
$22.00

OMG SOUND THE ALARM - A BADASS BABE IS HEADING YOUR WAY! The brightest pink in our collection, you're guaranteed to turn heads in this epic intense vibrant shade. 

* Creamy matte full coverage liquid lipstick

* Long-lasting colour stays in place for up to 12 hours

* Enriched with coconut oil and vitamin E for ultra-nourishment

* Smudge proof, water resistant and weightless formula.

  • May your day be as flawless as your makeup

  • #IPSUbabes are taking over the world
check out all 10 shades

May your day be as flawless as your makeup

#IPSUbabes are taking over the world check out all 10 shades